From Innovation to Cash Flows: new guide launched for high-tech entrepreneurs and their advisors

inovLaunched this week in Barcelona, Madrid and London, From Innovation to Cash Flows is a book designed to guide high-tech entrepreneurs through every stage of turning a new invention into a profitable business. With the recession spurring people to become entrepreneurs, the book’s release is timely. From Innovation to Cash Flows aims to help technology entrepreneurs address the market challenges they face in creating viable business models, sustaining cash flows, and generating profits. The book was co-written by a global team of multidisciplinary experts, led by Constance Lutolf-Carroll (lecturer at ESADE Business School and co-founder of Swiss technology company Netspan AG), Antti Pirnes (chairman of business and intelligence company Patiq Ltd), Anthony Indaimo (chairman of international law firm Withers LLP), and Tom Brand (partner at W.P. Thompson & Co., European Patent Attorneys). From Innovation to Cash Flows offers insight into the creative element of the entrepreneurial process, essential intellectual property law for the protection of inventions, and strategies to grow or restructure a business and secure investment. Balancing the needs of the novice with the expectations of the expert, the book and its website contain practical stories, real-life examples, pertinent legal documents, financial tools, strategy frameworks, and self-learning cases to help readers launch their ventures and take them to the next stage of growth. Different chapters explain the ins-and-outs of nondisclosure agreements, investor heads of terms, technology licensing contracts, and due diligence. The book also helpfully explains effective ways to file patent applications, and compares English and US trademarks, copyright and trade secrecy laws. Commenting, Anthony Indaimo, Commercial Partner and Chairman of Withers says: “We are delighted to have been part of this two-year long project. From Innovation to Cash Flows will arm entrepreneurs with the legal and financial knowledge they will need to turn their innovative ideas into positive cash flows. Technology entrepreneurs are becoming ever more common and important – the development and dissemination of new technologies plays a major role in creating jobs and growing the economy. However, today’s technology entrepreneur faces more challenges than ever in

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protecting and commercialising their ideas, products, and services.” Lütolf-Carroll, herself an entrepreneur and a teacher of strategy and investments at ESADE and a number of other leading European business schools, remarks: “The management teams who lead high-tech businesses today must possess a broad skill-set and extensive breadth of interdisciplinary know-how — ranging from in-depth technical expertise to a keen understanding of local customer needs, patent law, business models, and finance. We wrote this book to help all entrepreneurs—aspiring and experienced—address the tough challenges they are facing in these turbulent times.” For more information on From Innovation to Cash Flows click here

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