ESADE Business School is the best place in Europe to study Marketing and Corporate Social Responsibility within the MBA, according to the Financial Times Global MBA Ranking Published this week. The school was ranked number 5 in the world for Marketing, number 7 for corporate Social Responsibility and number 19 worldwide. As a top twenty school, ESADE is positioned among other leading Asian, American and European business schools. Committed to Corporate Social Responsibility since its foundation over 50 years ago, ESADE boosts an extremely active Social Innovation Institute that organises some twenty focused events throughout the year and involves a large number of the school’s professors. CSR themes are woven through many of the core MBA courses and students can choose to broach them further through elective courses. In Marketing, MBA students follow two core courses and have 11 electives related to marketing to choose from. ESADE has a large Marketing Management Department as well as a Brand Centre which aside from producing research, organises the annual Brand Centre Awards for new innovative brands in Spain. The ranking also places the ESADE MBA in second place overall in Career Progress, which measures participants’ evolution in professional status other the 3 years following graduation. “Our training in soft skills is key reason our graduates do so well in this part of the ranking” states Gloria Batllori, Director of ESADE’s MBA, “We focus on ensuring our MBA’s know how to manage complexity and are able to rise to the challenge of a changing environment. They are used to working in international teams, discovering the strength of each person and coming up with strategies to make the most of them. Recruiters often remark on the fact that ESADE MBA’s are used to a collegiate environment, not ‘every man for himself’ approach adopted by other schools. This means that our graduates often progress quicker up the ranks of the companies they join, since they act in the best interests of the company.” With 87% of this year’s ESADE MBA class is from outside of Spain a fact reflected in the school’s rank in terms of international mobility post MBA (7th worldwide). Hailing from some 47 countries and having fulfilled the school’s “Global Mindset” admission requirement (generally implying that they have had significant exposure to cultures other than their own) participants arrive in
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Barcelona with a pretty good idea of what life outside their own country is like. “In the one or two years they are with us at ESADE these ideas are contrasted, honed and applied to business through contact with their international cohort and professors as well as exchanges, study trips and summer internships” explains Batllori, “by the time they graduate most are keen to put their international management skills to the best practice, even if this means moving to a new country.” If you would like to see the full ranking click here