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From International to Global

ESADE Business School’s alliance with Georgetown’s McDonough School of Business For today’s manager or entrepreneur being international is not enough, the challenge lies in being global, understanding each region’s socio-economic situation and how they interrelate. ESADE’s Director General, Eugenia Bieto, appointed in September last year, highlighted the move from International to Global

as the school’s key strategy under her mandate. She noted that intensification of activities in the US, Brazil and India was key to this move. The alliance with Georgetown University’s McDonough School of Business will become the cornerstone of ESADE’s activities in the US. Highly attuned to developing successful managers, the agreement brings together two world-class institutions. Eugenia Bieto said, “We have achieved a strategic alliance with a high level of complementarity between the institutions, allowing us to combine Georgetown’s global, interdisciplinary training with ESADE’s entrepreneurial spirit and expertise in social innovation, meeting the needs of international managers of today and tomorrow.” The two schools, along with Georgetown’s Walsh School of Foreign Service, have been running the Georgetown-ESADE Global Executive MBA for the last three years. They now have strengthened their ties and will continue train managers with new international programs that will offer similar global content and formats. They also will share best practices in the areas of international training, strategy, and research. The Global Management Research Initiative Center As one of the first steps of the new

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alliance, ESADE and Georgetown’s McDonough School of Business jointly will create the Global Management Research Initiative Center (GMRI). This center will synthesise new knowledge in the areas of globalisation and the role of the company in international development, particularly focusing on new the business models emerging around the world. Alfons Sauquet, Dean of ESADE Business School, assures us that faced with a return to economic growth through an increasingly global economy, “it is imperative for managers to understand the different voices that influence global change in order to make the right strategic decisions. To achieve this it is vital to understand the context we are moving in and know how different markets react depending on the part of the world they are in.” The GMRI will become a shared research center including professors from ESADE and from Georgetown, who together will try to better the understanding of the challenges faced by global companies. The center will be headed up by ESADE’s Associate Director General and Business Policy Professor, Xavier Mendoza, expert in business internationalization strategies. Exchange of Best Practices One of the many opportunities afforded by this new alliance is the sharing of best practices in management education. This point is particularly crucial, according to ESADE’s Dean Sauquet, in the areas of International Relations and Geopolitics, which are highly valued by participants and often overlooked by business schools. With Georgetown’s world renowned Walsh School of Foreign Service and ESADE’s increased focus on these areas, with

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the appointment of Javier Solana and creation of the ESADE Center for Global Economy and Geopolitics last year, the schools are in a unique position to develop best practices in this aspect of business education. Another area of increased collaboration will be in the exchange of students and professors between the two institutions. The agreement also covers the appointment of McDonough School of Business’s Dean, George Daly, to ESADE’s International Advisory Board. A committee comprising leaders of key multinationals and respected academics from around the world who advise ESADE on its international competitive strategy and debate the most important strategic options to be faced by the organization.

Stamp of approval for MSc in Finance

ESADE Business School becomes CFA Program Partner International financial studies accreditation body, the CFA Institute has announced that ESADE Business School has been officially named a CFA Programme Partner with their MSc in Finance. This accreditation is based on an extensive assessment of the programme syllabus to ensure that it covers at least 70% of the requirements of the CFA’s Candidate Body of Knowledge. This gives MSc candidates the added assurance that following their masters, in order to pass the stringent CFA exam, at most they will have to study for the additional 30%. Of particular interest given the effects of so-called “Financial Innovation” the CFA Program includes the CFA’s ethical and professional standards and ensures that the institutions involved teach and apply them. From ESADE’s perspective becoming a CFA Programme Partner also links the school to other leading academic and professional institutions worldwide.

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Despite its launch in 2009, in the midst of the financial crisis, ESADE’s MSc in Finance immediately drew a selection of high calibre students from all over the world. Of the 41 students in the current class, 97.6% come from outside of Spain, with 20 different nationalities represented. The countries with the largest representation on the programme are Germany, France, China, Bulgaria, India, Turkey, Colombia and Italy. The English-language course is directed at recent graduates looking to give an extra dimension and impact to their financial careers. The average participant is at the very beginning of their financial career at 23 years old and with a non-too-shabby GMAT score of 670. Jaime Sabal, director of ESADE’s Master in Finance said, “Students gain a deep understanding of the fundamental tools and concepts of international finance,

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developing an integral organisational vision of the competitive environment through mastering the specialised language of world finance and the development of innovative, socially-responsible financial practices.” He continued, “It is an added bonus that they can now count on the guarantee that these studies will stand them in excellent stead for the internationally recognized CFA exams.” Students on ESADE’s MSc in Finance will now have access to CFA Institute textbooks, journals, webcasts, and other educational

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resources and also benefit from professional development events held by the CFA Society of Spain and farther afield. Borja Durán, president of CFA Spain stated, “ESADE not only has one of the strongest academic bodies, but also a reputation as one of the top European business schools helping develop leaders in the financial industry. We are convinced that ESADE students will benefit from the partnership and will become successful professionals and future CFA charterholders.”

Closing the innovation gap

ESADE Business School launches all new MSc in Innovation and Entrepreneurship It is a well-known fact that Europe lags behind its US and Japanese counterparts in patenting and commercializing innovation. Earlier this month the European Union’s Innovation Union Scoreboard pointed to an “innovation emergency” highlighting Europe’s weakness in generating revenue from innovation that can bring high returns for companies in global markets. One way to improve this situation is by training the engineers and scientists behind the

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innovation how to manage it as a business opportunity, helping them move from a purely scientific perspective to one that encompasses business opportunities as well. This is one of ESADE Business School’s key competences. The school already works on bringing science to business (and business to science) on various levels but with the launch of the new MSc in Innovation and Entrepreneurship ESADE will train the innovation business leaders of tomorrow. Aimed at recent graduates of any discipline, the programme, held in Barcelona, seeks to bring together young innovative

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thinkers and potential entrepreneurs and train them to manage innovation and/or create new science and technology based companies. The year-long MSc, supported by the European Institute of Innovation and Technology (EIT), is comprised of a bridge course (for non management graduates), a core programme and different specialisation tracks. Core subjects include creativity and Design Thinking; finding the opportunity: analysing technological markets; building and testing business models to create, deliver and capture value; and financing the new ventures, among others. Students then have the option to focus on 1) Innovation Management (innovation networks, technology parks, innovation policy, etc), 2) Corporate Innovation and Intrapreneuship (management of innovation departments, cells or innovative SMEs) or 3) Entrepreneurship (for those who want to create their own companies). Playing to its strengths, ESADE launches this programme in line with of a wide range of initiatives, commitments and programmes in the area of innovation. From the school’s 20,000m2 open and cross innovation

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park, ESADECreapolis, to its status as the leading business school in the European innovation network for sustainable energy, InnoEnergy (also part of the EIT). From its work bringing together research scientists and MBA students, in its innovation speed dating events; to training doctoral level scientists in its From Science to Business programme and running executive-level programmes with international thought leaders such as Henry

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ESADE climbs 9 places in the Economist MBA ranking

The school is rated as 7th in Europe, 20th worldwide The Economist’s 9th MBA ranking, published today, analyses different aspects of the MBA programme such

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as career progression, educational experience (faculty, diversity, peer group, etc), potential to network and salary increase. With this latest ranking ESADE is

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now rated as a worldwide top twenty business school in all the intentional ranking published on the sector. In the Economist ranking the school was particularly recognized for its excellent work in career services over recent years. In terms of opening new career opportunities, ESADE was rated the number two school in Europe thanks to its highly proactive approach. The school starts working on MBA students’ career development paths from their very first day on campus, with much of the MBA induction week involving giving students the tools to decide where they want to be post MBA and help them get there. “ESADE graduates tend to work in a wide variety of sectors post-MBA, this diversified recruiter base has meant that we haven’t seen the huge drop in graduates placed three months after graduation that some more finance-focused schools have experienced” said Dee Clarke, Director of MBA Career Services. “At ESADE we have also been looking at new ways to get the best career opportunities for students, part of this working more closely with them, not just on an individual basis, but with the student clubs and other initiatives. Our careers office is not a stand-alone service, but part of the network of opportunities within the MBA.” ESADE’s flexible 12, 15 or 18-month full-time MBA draws participants from 45 different countries, 81% of whom are from outside of Spain, who together speak 20 different languages and have an average of 5.6 years of work experience. The school has seen an increase in applications since the launch of the new format last September, in part due to the attractiveness of flexible format in uncertain times. This year’s students, who started at ESADE this month, will not have to decide on the length of their programme until March 2011. Dee notes, “MBAs are designed to invite participants to see situations from different perspectives and at ESADE we encourage this transformation process. It makes sense then for the structure of the programme to support this and allow students to take time out to think about where they really want to be and then decide whether it is best for them to do an internship, go on international exchange or get back to the workplace as soon as they can.”

Javier Solana calls on ESADE MBA students to “be part of the leadership of the world”

solana mbaAddressing some 500 participants from the ESADE MBA classes of 2010 and 2011, of 46 nationalities, ESADE Professor Javier Solana, asked them to not only to concentrate on their careers, but focus also on the globalised world in which we live. “Geopolitics will be very important for your future life” he stated. In his first address as professor of ESADE, Javier Solana touched upon some of the issues that are changing the geopolitical landscape. Firstly he highlighted the transfers of power between countries and within countries post financial crisis, pointing out the changing roles of non-state actors, as well as the shift caused by population growth and the transfer of GDP, from West to East. Also on population changes, he highlighted, “By 2020, half of the population of Africa will be under the age of 18 years of age. This has massive implications for all of us. We all need to be aware of it.” “The world of today is a multipolar world without sufficient multilateralism—and this is very difficult to handle” Prof. Solana said. He went on to explain that Europe has a long history of multipolarity dealt with by war, rather than multilateralism. He continued that the creation of the EU was a positive consequence of this, but that now we must build a structure of governance that will protect peace throughout the world. Prof. Solana called for global solutions to global problems, a profound change in mindset and the involvement of all new countries in world governance. “The G7 and G8 are obsolete, it is important to change the structure of governance to better reflect reality.” He noted that the institutions created post-war, particularly the IMF, World Bank and the WTO must be transformed. “Brazil, China, India, etc must be incorporated” he said, “it makes no sense, for example, for Belgium to have the same number of votes in the IMF, as China.” Focusing on the key challenges for the future Prof. Solana first discussed poverty. “It is true that globalization has produced many benefits for many people.” he stated, “in China, a vast number of people, more than the entire population of the US have risen out of poverty in the past three decades, large parts of the country still lives below the breadline … Do not forget that poverty is not only unacceptable, but will become a source of instability for everyone in the future: we need to solve the issue.” He advised. The second fundamental problem Prof. Solana highlighted is the proliferation of Weapons of Mass Destruction. “Iranian President Mahmoud Ahmadinejad’s 20% uranium enrichment program will cause difficult consequences for the region and the world” he noted. The other major issue he pointed out was climate change. “This is a real and extreme problem” he began, “we have to organize the world in such a manner that every country is willing to do its part to cut CO2, it is not enough for a

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few to try… we must see how we can solve this problem today, not tomorrow. It will only get worse. We mustn’t stifle China’s and India’s development with these measures, but we must cut CO2 emissions.” He called for “Responsible Sovereignty” noting that states cannot just do what they want in this arena. Following Prof. Solana’s address, Dean of ESADE Business School, Alfons Sauquet opened the floor to questions. An MBA participant from Nigeria got the ball rolling by asking about Prof. Solana’s views on terrorism. “It is an important challenge we must all be aware of” Prof. Solana responded, “Terrorism is never acceptable. We must combat terrorism and also look into the reasons that make someone becomes a terrorist.” Other questions focused on Chavez, the current situation in Israel and Palestine, the future of developmental aid, the role of the IMF, the accession of Turkey to the EU and the role of China in the coming decades, among others. Concluding Prof. Solana said “Carry these ideas close to your minds and hearts. It is people like you and institutions like ESADE who can make a difference, we are global citizens, we must engage and commit to the problems of the world at large. There are many, but there are also many solutions. I hope you will be part of these solutions.”

In Constant Contact

mobile panelESADE MBA’s hold expert panel on the future of mobile technology

The increasingly complex world of mobile technology has been steadily moving away from a way to simply make a phone call when you’re way from home towards a web 2.0 platform with an infinite number of applications and functions. This convergence has lead business of many different types becoming key players in the sector, making it one of the most difficult to get to grips with. ESADE MBA students keen to take advantage of telecoms experts visiting Barcelona for the Mobile World conference took the initiative to organize a panel on the future of mobile technology with four experts in different fields of mobile technology. Gordon Rawling, Senior Director Regional Marketing at Oracle, an infrastructure provider to the mobile industry; Branden Claisse, Director of Business Development and Media Sales at Mojiva, Inc. a mobile media network for advertisers and publishers; Hassan Kabbani, CEO at Mobinil, an Egyptian

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mobile operator; and Hamilton Sekino, Partner at Nauta Capital, an investor in wireless space entrepreneurs, made up the panel. With each of the guests representing a different area of mobile technology and a different country, it made for an interesting overview of the sector. Moderated by ESADE professor Jonathan Wareham, the informal panel got straight on to grappling with the somewhat illusive future of mobile technology. Each of the panelists agreed that there is a great need to develop new business models, particularly so that as Rawling put it “money goes to actual service providers, not over-the-top providers.” Kabbani further developed this advocating a need to “protect the ecosystem and get money to all those contributing to the value chain, making investment in infrastructure worthwhile for the operators, thus ensuring the service is available for all.” This is particularly important when it comes to the issue of guaranteeing that there is sufficient bandwidth to support the increase in users and usage. As Rawling asked, “Why would an operator invest money into infrastructure which other companies will get revenue from?”

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Nevertheless while the sector mulls over a solution for this, as Sekino noted there are a number of cost-efficient ways operators can make their services more agile: 1) Operators can work to have handsets to automatically offload to Wifi networks where available, 2) they can create a system of prioritization based a) on user value or b) the type of application used. Where these are dynamic and able to adapt to changes in use, they may help operators meet users’ needs for the time being however, investment in infrastructure and innovation will still be needed. In any event, he panelists highlighted that innovation is essential to move forward in many ways, such as driving down cost, making the most of revenue models and well as developing new uses. Kabbani noted we can no longer talk about a geographical concentration of innovation since interesting technology and ideas are being developed in emerging markets where people are less hindered by expectations and face different realities. As an example of this, Sekino cited M-PESA a mobile payment system launched by Vodafone and Safaricom in Kenya, which changed the lives of many Kenyans who could not afford bank accounts, and has since been rolled out in a number of other countries. Kabbani highlighted that a similar thing has happened in Egypt where despite only 10% of the population holding a bank account, there are already around 60 million credit and credit transfer operations via mobile per month. The panelists agreed that future volume will come from emerging markets but that for this to work local approaches are required. Clays highlighted that advertising systems like his with global reach but a hyper-local approach will be able to harness the potential of the different markets. While Rawling called for companies to look at what they are trying to sell and where they are trying to sell it, “use the world as a laboratory to find out what people want” he suggested. Services too, need to adapt to the realities of different markets, as Kabbani pointed out, Egyptian customers do not take kindly to discovering their new phone is fully equipped with maps of Europe but offers none of their home country. In terms of applications and devices, the panel underscored that the proliferation of the I-Phone and Android make it easier for developers to work on aps to meet the many different needs of consumers around the world. As an example of a new use for mobile technology, Sekino discussed the sales force automation technology used by Avon in Brazil to enable their sales girls to place orders, check inventory, etc. via simple mobile devices that each rep can easily afford and in most cases already has. “Mobile technology is really changing people’s lives for the better” he stated.

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Another example of this is its potential application in healthcare, where technology is being developed enable a Smartphone to read a user’s pulse and blood pressure and send the results straight through to their doctor. Along these lines, Kabbani underscored the need to keep developing services on a local level to keep creating value and make it available to all. As far as devices themselves are concerned, perhaps unsurprisingly, no-one on the panel wished to speculate on what they might look like in five years time. Rawling noted that we are likely to see a change in the way we interact with devices, they will soon know where we are and be able to offer us value-added services based on this information, he suggested. While Kabbani noted that we are likely to see a proliferation in the different types of devices which connected to mobile networks. He cited the example of a 3G enabled picture frame to which a loving son, for example, could send a picture taken on his phone directly to his mother’s mantle piece. Organized by ESADE MBA students through the Technology, Entrepreneurship, Media and Marketing clubs, the event is an example of excellent participant initiative to attempt to better understand a sector so changeable that it is hard to get a grasp on from the classroom. “What could be called a ‘semi formal jam session on mobile computing’ was a great success” said Professor Wareham, “We look forward to supporting similar events on campus in the future.”

ESADE hires innovation guru, Henry Chesbrough

chesbroughHenry Chesbrough, the guru of ‘Open Innovation’ has joined ESADE Busienss School’s faculty as a visiting professor, further consolidating the school´s commitment to excellence in business innovation. Chesbrough, with his colleague Wim Vanhaverbeke (Hasselt University, Vlerick Management School and ESADE) will teach PhD, MBA and Executive MBA participants. This is an exciting step forward for innovation at ESADE; not least because Chesbrough´s theories of multi-sectoral collaboration (cross innovation between companies in order to speed up product delivery to market and retain value) have been of great influence in the creation of ESADECreapolis. His classes will combine analysis of open innovation theory with its practical application to participants’ business models. For Chesbrough, ESADE’s investment in ESADECreapolis was a key factor in his decision to collaborate with the school, “I chose ESADE as it’s one of Europe’s leading management schools and also boasts a laboratory bringing together management students and companies in the pursuit of innovation”, explained Professor Chesbrough, “the environment at ESADE fully supports my favorite activity: teaching how to innovate”. Henry Chesbrough, who coined the term ‘Open Innovation’ in his first book, has long argued that many businesses lack the infrastructure and strategy necessary to capture value. Instead of operating as islands, solely reliant on in-house R&D units, Chesbrough advocates the sharing of innovation processes between companies, to enable the development of new products and proposals that would not normally fit the model of a specific business. Chesbrough has worked for several Fortune 500 companies in technology areas such as mass storage, application software, networking and communications. He is also author of three Open Innovation-themed publications: Open Innovation: The New Imperative for Creating and Profiting from Technology (HBS Press, 2003), Open Business Models: How to Thrive in the New Innovation Landscape (HBS Press, 2006) and Open Innovation: Researching a New Paradigm (Oxford, 2006). Committed to excellence in innovation, over the past year ESADE has held events and programmes relating to open innovation theory that have been successfully delivered to an ever widening audience. In

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Pretty Program, sessions based on open innovation theory have proved popular additions to In-Company Training Programs for forward thinking multinationals, keen to augment the creative competency of their top managers. In addition, companies resident at ESADECreapolis enjoy weekly sessions on innovation taught by ESADE professors

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