Archive for the ‘ESADE News’ Category

ESADE Top School in Europe for Corporate Social Responsibility and Marketing in the MBA

ft ranking2ESADE Business School is the best place in Europe to study Marketing and Corporate Social Responsibility within the MBA, according to the Financial Times Global MBA Ranking Published this week. The school was ranked number 5 in the world for Marketing, number 7 for corporate Social Responsibility and number 19 worldwide. As a top twenty school, ESADE is positioned among other leading Asian, American and European business schools. Committed to Corporate Social Responsibility since its foundation over 50 years ago, ESADE boosts an extremely active Social Innovation Institute that organises some twenty focused events throughout the year and involves a large number of the school’s professors. CSR themes are woven through many of the core MBA courses and students can choose to broach them further through elective courses. In Marketing, MBA students follow two core courses and have 11 electives related to marketing to choose from. ESADE has a large Marketing Management Department as well as a Brand Centre which aside from producing research, organises the annual Brand Centre Awards for new innovative brands in Spain. The ranking also places the ESADE MBA in second place overall in Career Progress, which measures participants’ evolution in professional status other the 3 years following graduation. “Our training in soft skills is key reason our graduates do so well in this part of the ranking” states Gloria Batllori, Director of ESADE’s MBA, “We focus on ensuring our MBA’s know how to manage complexity and are able to rise to the challenge of a changing environment. They are used to working in international teams, discovering the strength of each person and coming up with strategies to make the most of them. Recruiters often remark on the fact that ESADE MBA’s are used to a collegiate environment, not ‘every man for himself’ approach adopted by other schools. This means that our graduates often progress quicker up the ranks of the companies they join, since they act in the best interests of the company.” With 87% of this year’s ESADE MBA class is from outside of Spain a fact reflected in the school’s rank in terms of international mobility post MBA (7th worldwide). Hailing from some 47 countries and having fulfilled the school’s “Global Mindset” admission requirement (generally implying that they have had significant exposure to cultures other than their own) participants arrive in

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Barcelona with a pretty good idea of what life outside their own country is like. “In the one or two years they are with us at ESADE these ideas are contrasted, honed and applied to business through contact with their international cohort and professors as well as exchanges, study trips and summer internships” explains Batllori, “by the time they graduate most are keen to put their international management skills to the best practice, even if this means moving to a new country.” If you would like to see the full ranking click here

Javier Solana joins ESADE Business School to set up research centre on Global Economics and Geopolitics

Solana Losada ESADEJavier Solana, who for the last ten years has been the European Union’s High Representative for Common Foreign and Security Policy, has chosen to join ESADE Business School as President of its new Centre for Global Economy and Geopolitics, in the new year. Having left academia to pursue his political career, during which he has been Minister of Culture, Minister of Education and Science, and Minister of Foreign Affairs in Spain, Secretary General of NATO

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and held a number of high ranking positions in the EU, Javier Solana will take on a research and teaching role in ESADE. The new ESADE Centre for Global Economy and Geopolitics, over which Javier Solana will preside, will focus on the evolution of global society, analysing the global economy, corporate leadership and good practice in public policy, among other areas. “In joining ESADE, I am becoming part of an institution of excellence and academic rigor” says Solana, “we hope to set up what will become an international reference for the generation of new ideas essential for the future of global society as a whole.” Solana also commented that he aims to establish relationships with other international centres of excellence that will support this goal. Designed to instigate reflection, academic analysis and public debate focused on the role of public institutions, multinationals and other international actors, the Centre will comprise a number of other ESADE experts in the areas of corporate internationalization, macroeconomics, public policy and leadership. Javier Solana will also teach on some of ESADE’s leading international programmes, sharing some of his experience and knowledge with ESADE’s executive education participants, MBA students and the school’s large alumni network. Carlos Losada, Director

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General of ESADE said, “We are absolutely delighted that Javier has chosen to join ESADE, it will be an honour to work alongside such an international political heavyweight. We are excited about his leadership of our new research centre and sure that it will yield the pioneering new ideas needed by business and society.” Javier Solana Madariaga was born in Madrid in 1942, holds a doctorate in Physics and is a tenured professor of the Complutense University of Madrid. He is also a Knight of the Order of St Michael and St George. A member of the Spanish congress since 1977, he was the Spanish Minister of Culture (1982-88), Official Spokesman for the Government (1985-88), Minister of Education and Science (1988-92) and Minister of Foreign Affairs (1992-95). In December 1995 he was appointed Secretary General of NATO, a position he held until 1999, when he became the EU’s High Representative for the Common Foreign and Security Policy. His mandate was renewed for five years in 2004 and finally came to an end on the 1st December 2009.

ESADE up three places in European Business School Ranking

Global paper The Financial Times publishes its “ranking of rankings”

BusinessSchoolRankGuides.qxp:Layout 1ESADE Business School has moved up three positions to place eighth in the Financial Times European Business School ranking published today. An amalgamation of the programme-focused rankings published by the FT throughout the year (MBA, EMBA, MSc and Executive Education) this ranking of rankings is intended to give an overview of the business schools as a wholediscount christmas inflatables.

ESADE took part in all the Financial Times rankings concerned, with the exception of the EMBA ranking, the school moved up in all those it was rated in. In the MBA ranking, ESADE holds seventh place in Europe, in MSc’s, eighth, in Open Executive Education Programmes, ninth and in Custom Executive Education Programmes, fifth. The school’s steady improvement in the rankings reflects its commitment to excellence in all its programmes and particularly its rapid response and ability to adapt to changes in the needs of participants, client companies and recruitersdiscount christmas inflatables.

This year saw ESADE launch the world’s first flexible MBA, which students can choose to study in 12, 16 or 18 months depending on their specific needs. The ESADE MBA class of 2010/11, with 87% of its participants from outside of Spain, hailing from some 45 countries, is also the most international it has ever been.

The school’s MSc programmes are enjoying the extra room for growth derived from their move to ESADE’s purpose-built San Cugat Campus, just outside Barcelona. International students from all over the world are attracted to the Master in International Management, Master in Marketing Management and the new Master in Finance.

In the area Open Executive Education programmes, last month ESADE launched a new Advanced Management Programme (AMP) offered in Madrid and Barcelona with an intensive module at Wharton, while the school’s Program for Management Development (PMD) – offered in Spain (Barcelona and Madrid), Argentina (Buenos Aires and Cordova) Uruguay (Montevideo) and Brazil (Curativa and Campinas) – continues to be popular along with the ESADE-St Gallen Programme for Leadership Development (PLD) (with modules in St. Gallen, Munich, Berlin and Barcelona).

ESADE’s custom programmes, imparted on clients’ premises or at ESADE’s Madrid, Barcelona and Buenos Aires campuses, as well at partner schools in other parts of the world, were rated particularly highly by the FT, reflecting the excellent levels of client satisfaction with the programmes. ESADE is heavily involved in corporate universities as well and organises a an annual forum on developments in this area. Clients of custom programmes include Telefonica, Bunge, Price Waterhouse Coopers, Intermon Oxfam, IBM, Kpmg, Wagonlit, and Deutsche Bank, among others.

“With the opening of the ESADE San Cugat Campus and the neighbouring open innovation centre, ESADECREAPOLIS, the hiring of a number of new international professors and a plethora of great developments at a programme level, 2009 has been a busy yet rewarding year for ESADE, we are pleased that the ranking reflects this” states Alfons Sauquet, Dean of ESADE Business School.

To see the full ranking click here

To read the interview with ESADE Dean Alfons Sauquet published in the Financial Times today click here

IVF Cell tagging innovation wins ESADE Elevator Pitch Contest

elevatorYou’ve got a great business idea, and you’ve taken it as far as you can without some kind of investment, you need to tap up your connections to help you get that meeting with a VC or angel investor, you just went down to pick up a coffee and you’re on your way back up to your floor with the best networked guy you know, it’s time to roll out your elevator pitch. You have three minutes to convince him that this is a one-in-a-million idea that will make him or his contacts money… This is the pretext behind the ESADE MBA Elevator Pitch Contest held this week, organized by the ESADE Entrepreneurship Club and sponsored by Hard Rock Café. Pitching in front of their peers and a panel of judges, the ten finalists put forward innovative ideas such as: new approaches to advertising on food packaging; a system to deal with organic waste; rapid repair of grounded aircraft; tailor-made suits sold via an interactive social networking site; a way to ensure you get the right baby in IVF treatments; a new way of selling houses; a higher-return, lower risk microfinance project in India; a network to help you settle in to a new city better; a solution for parking problems in Barcelona and a new mobile payment system enabling ‘cash’ payments to be made by mobile phone. The panel, comprising ESADE MBA Alum turned venture

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capitalist for Active Capital Partners, Blair McLaren and ESADE Entrepreneurship professor, Jordi Vinaixa, rated the pitches on the viability of idea itself, the potential market, the strength of the team, the possible competition and the presentation itself – criteria used by VC firms when considering projects to invest in. Mr. McLaren also gave participants an insight into how and what to pitch to VC’s as well as an overview of their project selection process.

Winner’s technology developed by UAB scientist met at ESADE’s Innovation Speed-dating event

Second year MBA student from the US, Eric King was declared the winner for his project, “Cell Tag” based on technology allowing a human egg cell to be tagged during IVF treatment. He noted that with increasing numbers of couples wishing to start a family later in their lives, this is a rapidly growing market, citing recent stories of baby mix-ups he highlighted that “couples will see the cell tagging as a kind of insurance against getting the wrong child.” The technology was developed by a scientist at the Autonomous University of Barcelona, who King met at the Innovation Speed Dating Event held at ESADE last month. In second place was Tobias Caldeweyher with “MAC Mobile Payment System”. Caldeweyher, a second year MBA student from Germany, talked of a world of charging mobile phones with cash, leaving pockets free from the weight of small change. The strength of his team particularly impressed the judges, comprising as it does a Japanese mobile technology expert, a Spanish marketer and a German e-commerce specialist, all current MBA students at ESADE. Third prize went to second year MBA student from Portugal, Pedro Martinho, for his concept “Aircraft on Ground”. Based on a niche in the market discovered during his previous experience as an engineer, Aircraft on Ground would offer a quick and efficient solution to the expensive problem of having grounded aircraft, greatly reducing the amount of time they are out of service. “More and more MBA students

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are looking towards entrepreneurship as a viable option post MBA and we want to encourage them through these kinds of events to help them see it as a possibility. Many of us have dabbled in entrepreneurship, so it’s also about sharing experiences” says President of the ESADE Entrepreneurship Club, Saurabh Prakash Mishra. “It’s also great there were two projects in the Elevator Pitch that have come out of the Innovation Speed-Dating Event we organized.” The next step in the process is ESADE Business Angels Network to be held in a couple of weeks, where participants will have the chance to pitch their ideas to the ESADEAlumni Business Angeles Club.

Elevator Pitch winners and organisers

Elevator Pitch winners and organisers (Photo: Victoria Havens)

“Lawyers possess the greatest power that anyone can enjoy: The ability to right a wrong”

ABAPresident elect of the American Bar Association speaks at ESADE Addressing a class of law students at ESADE Law School, president elect of the American Bar Association (ABA), Steve Zack, focused on the importance of the rule of law and the role of lawyers as catalysts for change. “If you study law simply with a view to making money, you fail to understand the power of law school” he said, “it is all about the ability to right a wrong.” Zack, a Cuban immigrant to the US at the age of 13, cites his experience being separated from his family and isolated overnight by the Cuban authorities as one of the reasons he decided to become a lawyer. “I had the feeling that someone should have done something and I realized that no one should feel like that, like they had no rights.”

If you study law simply with a view to making money, you fail to understand the power of law school”

The four-hundred thousand member strong, American Bar Association has exerted its ability to at least try to right a wrong on a number of occasions, particularly in the area of maintaining a free judiciary. “The ABA stood up and protested when the Pakistani government removed their independent judiciary and law students have the same responsibility: to speak out.” Zack stressed. “You will be practicing in a brave new world” he told ESADE law students, “it will be up to the international community of lawyers to protect the independent judiciary, because they can’t protect themselves.” Throughout his address Zack painted a picture of the future of the legal profession. “We are undergoing the greatest upheaval we have seen for a hundred years,” he said, major changes to legal services are afoot, “in Australia and soon in England and Wales it will be possible to publically float a law firm, third parties in some jurisdictions can now fund lawsuits, technology has made

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virtual law firms possible and outsourcing has revolutionized document management.” He noted, “Technology has changed the world and the legal profession is no exception… It will soon be possible to work from the beach” he said, much to the delight of the law students. When asked whether, in the light of recent years, America is still the land of opportunity, Zack affirmed, “Now more than ever! Where else could a diabetic woman from Puerto Rico be elected to the Supreme Court, as Sonia Sotomayor has been? … There is no other country in the world where someone like Obama could be president… Even I have lived the American Dream, when I landed on American shores,

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I didn’t have five cents.” In legal education we can expect changes as well, “we are creating a generation of lawyers from the same legal system” Zack highlighted, “You will see it in your lifetimes” Along these lines, respected academic and practicing lawyer at KPMG, Ramon Mullerat O.B.E. expressed his hopes that a Hispanic president of the ABA might be the ideal person to bridge the great legal divide and join common and civil law. “There is much the Spanish Bar Association can learn from the ABA to help lawyers develop a collective understanding and defend liberties through practice.” In closing Zack stressed the rule of law as the most important part of ensuring economic stability for developing countries. “No-one is going to invest if there is no rule of law… Strong economies are always based on a stable legal system… Large multinationals must solve many issues, but it is up to lawyers to have an influence through such companies.” Dean of ESADE Law School, Enric Bartlett said, “It is a great honor for ESADE Law School to welcome such a prominent member of the international legal profession, his words have truly been an inspiration to our young lawyers who will partake in a period of great change in the profession.”

International Open and Cross Innovation centre, ESADECREAPOLIS inaugurated

creapolissmalESADECREAPOLIS, an international centre for Open and Cross Innovation set up by ESADE Business School and other partners, was inaugurated this afternoon by the Spanish Minister of Science and Innovation, and the Catalan Counsellor for Innovation, University and Enterprise. The innovation park is the first of its kind to be created by an international business school and already houses over 50 companies, including BBVA, Roca, Laboratorios Esteve and FlowLab, all of whom share the common objective of getting results out of Open and Cross innovation. This innovation process is open to its environment, involves interaction with very different

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companies and considers elements beyond the company itself, such as suppliers, clients or the community. Belonging to a wide range of sectors and of very different sizes, the representatives from the ESADECREAPOLIS resident companies get together for regular guided innovation and best

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practice sessions, round tables, and other activities. The crossover of ideas and sharing of experience in such sessions generates the kind of more disruptive, creative ideas, necessary for business development in today’s changeable global environment. Companies housed in ESADECREAPOLIS’ Googlesque building not only attend specific workshops, but also network informally thanks to the building’s design features specifically thought out to promote socialization and knowledge exchange between the different companies. The state-of-the-art building includes many different environments intended to assist in the creative process such as Coffee Brain Corners, Open & Cross Innovation rooms, Focus Group rooms, open

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balconies and communal gardens and play areas. The project also hopes to leverage the synergies between the business school and ESADECREAPOLIS‘ innovative residents. The purpose-built 20,000m2 park is strategically located on ESADE’s new San Cugat campus allowing residents easy access to ESADE’s innovation experts, research centres and Executive Education programmes. Similarly, ESADE students and professors will benefit from having the opportunity to watch innovation at work close at hand.


Global Executive MBA participants land in Argentina and Brazil

Untitled-1Participants on the second edition of the ESADE-Georgetown Global Executive MBA are currently grappling with the challenges and opportunities of doing business in Latin America in their intensive module in Buenos Aires and São Paulo. Over the two weeks, the cohort of 29 executives of 13 different nationalities, living in 11 different countries will focus on the strategy and structure of the multi-national

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firm while also getting to know more about Latin American business first hand. At ESADE’s campus in Buenos Aires, apart from following classes on Marketing for Global Executives, Global Operations and Supply Chains, Structuring and Managing the Global Firm and Designing the Global Firm, the group will also take part in three CEO forums, giving them a chance to network with business leaders from the Mercosur region. While in São Paulo they will visit three leading Brazilian companies: Natura, Petrobras and Inside Brazil, as well as following classes on Field Marketing. Over the course of the module, participants will also have a chance to get to know the cities, sample the local cuisine, go to a football match and a watch a tango show, among other activities. Given that the average

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age of the class is 39, the module is taught by leading professors from ESADE and Georgetown, who are experts in training experienced managers. The programme’s international curriculum and focus on team work, combined with the diversity of the class in terms of nationalities, sectors worked in and academic and business backgrounds, enriches the classroom experience to such an extent

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that participants gain a truly global perspective. Through its modules in Bangalore, Barcelona, Buenos Aires, Madrid, Moscow, New York, São Paulo and Washington D.C. the 15-month modular-based GEMBA programme, allows participants to witness the financial recovery from many different perspectives while also getting an MBA from three great schools: Georgetown’s McDonough School of Business, Georgetown’s Walsh School of Foreign Service and ESADE Business School. ESADE has close ties with both Argentina and Brazil, with a campus in Buenos Aires (opened in 2004) and a Global Center in São Paulo (opened in May 2009). ESADE currently runs Executive Education programmes in Argentina, Brazil and Uruguay and has alumni chapters in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, México, Peru and Venezuela.

BusinessWeek ranks ESADE number 4 in the world for Custom Executive Education programmes

bweekESADE Business School has moved up in each of the three bi-annual rankings published by BusinessWeek today for Custom Executive Education Programmes, Open Executive Education programmes and the Executive MBA. The rankings, which all measure client satisfaction, once again place ESADE as one of the global leaders in business education. In custom programmes ESADE placed 4th in the world (1st outside the US) only surpassed by Duke, Insead and CCL. This achievement reflects the school’s work in designing and imparting programmes for clients such as Bertelsmann, Bunge, Deutsche Bank, Ford, Pfizer, Repsol, Volkswagen and many others. In addition, ESADE’s leadership in the area of Corporate Universities exemplified

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by the school’s annual Corporate Universities Forum in Madrid, attended by the Training and HR directors of multinationals such as BBVA, PriceWaterhouse, Santander, Telefonica, and Union Fenosa, many of which are also clients, is thought to have played a role in the ranking. In open programmes ESADE moved up three places to hold the 11th position in the world (5th outside the US). This result is based on the feedback gained from participants of general management programmes such as ESADE’s Programme for Leadership Development (offered in Bilbao, Madrid, San Sebastian and Seville), the Advanced Management Programme (offered Barcelona, Buenos Aires and Madrid), and Programme for Management Development (offered in Barcelona, Buenos Aires, Cordoba (Argentina), Curitiba (Brazil), Madrid and Montevideo (Uruguay) as well as a number of regional capitals across Spain). ESADE’s Executive MBA programme taught in Madrid or Barcelona, with international modules in the UK, the US, India and China moved up four places to number 17 in the world (4th outside the US). This part-time programme, taught every other week on Fridays and Saturdays as well as through five intensive modules, attracts participant profiles from many different sectors and includes and adaptation of ESADE’s well renowned LEAD programme. Overall BusinessWeek rates ESADE as one of the four best business schools in the world in the areas of Leadership, Strategy and General Management. While the rankings are mostly dominated by American schools ESADE is one of only six non-US schools to be consistently ranked. To see the ranking and read BusinessWeek’s analysis of it, click here.

ESADE Ranked in Top Ten schools for Executive Education in Latin America by Ámerica Economía

Buenos airesFor the second year running, prestigious Latin American business magazine, Ámerica Economía has ranked ESADE Business School number ten in the world for Executive Education in Latin America. ESADE is one of only three schools founded outside of the region to make the top ten. ESADE has shown a firm commitment to the region, with the opening of their campus in Buenos Aires, Argentina in 2004 and the setting up of a Global Center in São Paulo, Brazil earlier this year. ESADE Buenos Aires offers a range of executive education programmes, encompassing both open and in-company. In this latest evaluation ESADE is ranked number one in terms of clients. This criteria particularly considers the size and importance of schools’ Latin American clients and the loyalty of these clients. At a time when competition in executive education is fierce, this result highlights the quality of ESADE’s programmes. Corporate Universities also form an important part of ESADE’s presence in Latin America. The school, whose clients include Telefónica, Santander and Repsol YPF works closely with these companies to design programmes which are perfectly integrated into their strategy and are taught around the world, particularly in Latin America. ESADE hosts an annual conference on Corporate Universities and is one of the few business schools to have fully embraced this change in direction in executive education. “In open and custom programmes we work hard to meet clients’ expectations, designing courses that fit their needs and are flexible enough to adapt to new realities as they emerge.” Comments Alejandro Bernhardt, Director of ESADE’s Buenos Aires campus. ESADE’s new range of month-long programmes, “Executive Education for Times of Crisis” is an example of this. Participants choose whether to focus on

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Leadership, Entrepreneurship, Human Resources or Creativity and Innovation. Other programmes offered by ESADE in Latin America include ESADE’s well reputed Global Executive MBA (GEMBA) program, run

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in conjunction with Georgetown University, which holds one of its six two-week modules in Argentina and Brazil and ESADE’s Advanced Management Programme offered in Buenos Aires, Campinas, Curitiba and Montevideo. ESADE also boasts an impressive international network and has alumni chapters in Argentina, Brazil, Chile, Colombia, Costa Rica, Peru, Ecuador, Mexico, and Venezuela. For more information on the new ranking see

Spanish Royals Inaugurate the First Purpose-built Bologna Masters Campus

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of their Royal Highnesses the Crown Prince and Princess of Spain, ESADE Business School inaugurated their brand new campus in San Cugat on the outskirts of Barcelona yesterday. The new 20,000m2 campus is the first of its kind to be specifically designed to meet the requirements of the Bologna Process (a European initiative aimed at harmonizing higher education and allowing increased freedom of movement, among other objectives) which has implied huge changes to the undergraduate and postgraduate qualifications in Spain and other European countries. An early adopter, ESADE brought their university programmes into line with the new requirements early on, and two years ago the school launched their Masters in International Management and their Masters in International Marketing Management. Both programmes have proved very popular with young international students wishing to gain a further insight into business before starting their careers. 88% of the programmes’ participants come from outside of Spain. The opening of the new campus in San Cugat has allowed the school to meet the increased demand for the “Bologna Masters” programmes and last month ESADE launched a new Masters in Finance programme which attracted students from all over the world. In his inaugural address to students of 38 different nationalities on ESADE’s MSc and undergraduate programmes, the Prince highlighted the role of new entrepreneurial initiatives, such as ESADE’s San Cugat campus, as “seeds of the future” essential to the task of modernizing business structures. He also underlined the need to “adapt and innovate in a climate of constant change.” More information on ESADE’s new campus can be found here


ESADE students of 38 nationalities meet the Crown Prince and Princess of Spain