You’ve got a great business idea, and you’ve taken it as far as you can without some kind of investment, you need to tap up your connections to help you get that meeting with a VC or angel investor, you just went down to pick up a coffee and you’re on your way back up to your floor with the best networked guy you know, it’s time to roll out your elevator pitch. You have three minutes to convince him that this is a one-in-a-million idea that will make him or his contacts money… This is the pretext behind the ESADE MBA Elevator Pitch Contest held this week, organized by the ESADE Entrepreneurship Club and sponsored by Hard Rock Café. Pitching in front of their peers and a panel of judges, the ten finalists put forward innovative ideas such as: new approaches to advertising on food packaging; a system to deal with organic waste; rapid repair of grounded aircraft; tailor-made suits sold via an interactive social networking site; a way to ensure you get the right baby in IVF treatments; a new way of selling houses; a higher-return, lower risk microfinance project in India; a network to help you settle in to a new city better; a solution for parking problems in Barcelona and a new mobile payment system enabling ‘cash’ payments to be made by mobile phone. The panel, comprising ESADE MBA Alum turned venture
capitalist for Active Capital Partners, Blair McLaren and ESADE Entrepreneurship professor, Jordi Vinaixa, rated the pitches on the viability of idea itself, the potential market, the strength of the team, the possible competition and the presentation itself – criteria used by VC firms when considering projects to invest in. Mr. McLaren also gave participants an insight into how and what to pitch to VC’s as well as an overview of their project selection process.
Winner’s technology developed by UAB scientist met at ESADE’s Innovation Speed-dating event
Second year MBA student from the US, Eric King was declared the winner for his project, “Cell Tag” based on technology allowing a human egg cell to be tagged during IVF treatment. He noted that with increasing numbers of couples wishing to start a family later in their lives, this is a rapidly growing market, citing recent stories of baby mix-ups he highlighted that “couples will see the cell tagging as a kind of insurance against getting the wrong child.” The technology was developed by a scientist at the Autonomous University of Barcelona, who King met at the Innovation Speed Dating Event held at ESADE last month. In second place was Tobias Caldeweyher with “MAC Mobile Payment System”. Caldeweyher, a second year MBA student from Germany, talked of a world of charging mobile phones with cash, leaving pockets free from the weight of small change. The strength of his team particularly impressed the judges, comprising as it does a Japanese mobile technology expert, a Spanish marketer and a German e-commerce specialist, all current MBA students at ESADE. Third prize went to second year MBA student from Portugal, Pedro Martinho, for his concept “Aircraft on Ground”. Based on a niche in the market discovered during his previous experience as an engineer, Aircraft on Ground would offer a quick and efficient solution to the expensive problem of having grounded aircraft, greatly reducing the amount of time they are out of service. “More and more MBA students
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are looking towards entrepreneurship as a viable option post MBA and we want to encourage them through these kinds of events to help them see it as a possibility. Many of us have dabbled in entrepreneurship, so it’s also about sharing experiences” says President of the ESADE Entrepreneurship Club, Saurabh Prakash Mishra. “It’s also great there were two projects in the Elevator Pitch that have come out of the Innovation Speed-Dating Event we organized.” The next step in the process is ESADE Business Angels Network to be held in a couple of weeks, where participants will have the chance to pitch their ideas to the ESADEAlumni Business Angeles Club.
President elect of the American Bar Association speaks at ESADE Addressing a class of law students at ESADE Law School, president elect of the American Bar Association (ABA), Steve Zack, focused on the importance of the rule of law and the role of lawyers as catalysts for change. “If you study law simply with a view to making money, you fail to understand the power of law school” he said, “it is all about the ability to right a wrong.” Zack, a Cuban immigrant to the US at the age of 13, cites his experience being separated from his family and isolated overnight by the Cuban authorities as one of the reasons he decided to become a lawyer. “I had the feeling that someone should have done something and I realized that no one should feel like that, like they had no rights.”
If you study law simply with a view to making money, you fail to understand the power of law school”
The four-hundred thousand member strong, American Bar Association has exerted its ability to at least try to right a wrong on a number of occasions, particularly in the area of maintaining a free judiciary. “The ABA stood up and protested when the Pakistani government removed their independent judiciary and law students have the same responsibility: to speak out.” Zack stressed. “You will be practicing in a brave new world” he told ESADE law students, “it will be up to the international community of lawyers to protect the independent judiciary, because they can’t protect themselves.” Throughout his address Zack painted a picture of the future of the legal profession. “We are undergoing the greatest upheaval we have seen for a hundred years,” he said, major changes to legal services are afoot, “in Australia and soon in England and Wales it will be possible to publically float a law firm, third parties in some jurisdictions can now fund lawsuits, technology has made
virtual law firms possible and outsourcing has revolutionized document management.” He noted, “Technology has changed the world and the legal profession is no exception… It will soon be possible to work from the beach” he said, much to the delight of the law students. When asked whether, in the light of recent years, America is still the land of opportunity, Zack affirmed, “Now more than ever! Where else could a diabetic woman from Puerto Rico be elected to the Supreme Court, as Sonia Sotomayor has been? … There is no other country in the world where someone like Obama could be president… Even I have lived the American Dream, when I landed on American shores,
I didn’t have five cents.” In legal education we can expect changes as well, “we are creating a generation of lawyers from the same legal system” Zack highlighted, “You will see it in your lifetimes” Along these lines, respected academic and practicing lawyer at KPMG, Ramon Mullerat O.B.E. expressed his hopes that a Hispanic president of the ABA might be the ideal person to bridge the great legal divide and join common and civil law. “There is much the Spanish Bar Association can learn from the ABA to help lawyers develop a collective understanding and defend liberties through practice.” In closing Zack stressed the rule of law as the most important part of ensuring economic stability for developing countries. “No-one is going to invest if there is no rule of law… Strong economies are always based on a stable legal system… Large multinationals must solve many issues, but it is up to lawyers to have an influence through such companies.” Dean of ESADE Law School, Enric Bartlett said, “It is a great honor for ESADE Law School to welcome such a prominent member of the international legal profession, his words have truly been an inspiration to our young lawyers who will partake in a period of great change in the profession.”
ESADECREAPOLIS, an international centre for Open and Cross Innovation set up by ESADE Business School and other partners, was inaugurated this afternoon by the Spanish Minister of Science and Innovation, and the Catalan Counsellor for Innovation, University and Enterprise. The innovation park is the first of its kind to be created by an international business school and already houses over 50 companies, including BBVA, Roca, Laboratorios Esteve and FlowLab, all of whom share the common objective of getting results out of Open and Cross innovation. This innovation process is open to its environment, involves interaction with very different
companies and considers elements beyond the company itself, such as suppliers, clients or the community. Belonging to a wide range of sectors and of very different sizes, the representatives from the ESADECREAPOLIS resident companies get together for regular guided innovation and best
practice sessions, round tables, and other activities. The crossover of ideas and sharing of experience in such sessions generates the kind of more disruptive, creative ideas, necessary for business development in today’s changeable global environment. Companies housed in ESADECREAPOLIS’ Googlesque building not only attend specific workshops, but also network informally thanks to the building’s design features specifically thought out to promote socialization and knowledge exchange between the different companies. The state-of-the-art building includes many different environments intended to assist in the creative process such as Coffee Brain Corners, Open & Cross Innovation rooms, Focus Group rooms, open
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balconies and communal gardens and play areas. The project also hopes to leverage the synergies between the business school and ESADECREAPOLIS‘ innovative residents. The purpose-built 20,000m2 park is strategically located on ESADE’s new San Cugat campus allowing residents easy access to ESADE’s innovation experts, research centres and Executive Education programmes. Similarly, ESADE students and professors will benefit from having the opportunity to watch innovation at work close at hand.
Participants on the second edition of the ESADE-Georgetown Global Executive MBA are currently grappling with the challenges and opportunities of doing business in Latin America in their intensive module in Buenos Aires and São Paulo. Over the two weeks, the cohort of 29 executives of 13 different nationalities, living in 11 different countries will focus on the strategy and structure of the multi-national
firm while also getting to know more about Latin American business first hand. At ESADE’s campus in Buenos Aires, apart from following classes on Marketing for Global Executives, Global Operations and Supply Chains, Structuring and Managing the Global Firm and Designing the Global Firm, the group will also take part in three CEO forums, giving them a chance to network with business leaders from the Mercosur region. While in São Paulo they will visit three leading Brazilian companies: Natura, Petrobras and Inside Brazil, as well as following classes on Field Marketing. Over the course of the module, participants will also have a chance to get to know the cities, sample the local cuisine, go to a football match and a watch a tango show, among other activities. Given that the average
age of the class is 39, the module is taught by leading professors from ESADE and Georgetown, who are experts in training experienced managers. The programme’s international curriculum and focus on team work, combined with the diversity of the class in terms of nationalities, sectors worked in and academic and business backgrounds, enriches the classroom experience to such an extent
that participants gain a truly global perspective. Through its modules in Bangalore, Barcelona, Buenos Aires, Madrid, Moscow, New York, São Paulo and Washington D.C. the 15-month modular-based GEMBA programme, allows participants to witness the financial recovery from many different perspectives while also getting an MBA from three great schools: Georgetown’s McDonough School of Business, Georgetown’s Walsh School of Foreign Service and ESADE Business School. ESADE has close ties with both Argentina and Brazil, with a campus in Buenos Aires (opened in 2004) and a Global Center in São Paulo (opened in May 2009). ESADE currently runs Executive Education programmes in Argentina, Brazil and Uruguay and has alumni chapters in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, México, Peru and Venezuela.
ESADE Business School has moved up in each of the three bi-annual rankings published by BusinessWeek today for Custom Executive Education Programmes, Open Executive Education programmes and the Executive MBA. The rankings, which all measure client satisfaction, once again place ESADE as one of the global leaders in business education. In custom programmes ESADE placed 4th in the world (1st outside the US) only surpassed by Duke, Insead and CCL. This achievement reflects the school’s work in designing and imparting programmes for clients such as Bertelsmann, Bunge, Deutsche Bank, Ford, Pfizer, Repsol, Volkswagen and many others. In addition, ESADE’s leadership in the area of Corporate Universities exemplified
by the school’s annual Corporate Universities Forum in Madrid, attended by the Training and HR directors of multinationals such as BBVA, PriceWaterhouse, Santander, Telefonica, and Union Fenosa, many of which are also clients, is thought to have played a role in the ranking. In open programmes ESADE moved up three places to hold the 11th position in the world (5th outside the US). This result is based on the feedback gained from participants of general management programmes such as ESADE’s Programme for Leadership Development (offered in Bilbao, Madrid, San Sebastian and Seville), the Advanced Management Programme (offered Barcelona, Buenos Aires and Madrid), and Programme for Management Development (offered in Barcelona, Buenos Aires, Cordoba (Argentina), Curitiba (Brazil), Madrid and Montevideo (Uruguay) as well as a number of regional capitals across Spain). ESADE’s Executive MBA programme taught in Madrid or Barcelona, with international modules in the UK, the US, India and China moved up four places to number 17 in the world (4th outside the US). This part-time programme, taught every other week on Fridays and Saturdays as well as through five intensive modules, attracts participant profiles from many different sectors and includes and adaptation of ESADE’s well renowned LEAD programme. Overall BusinessWeek rates ESADE as one of the four best business schools in the world in the areas of Leadership, Strategy and General Management. While the rankings are mostly dominated by American schools ESADE is one of only six non-US schools to be consistently ranked. To see the ranking and read BusinessWeek’s analysis of it, click here.
For the second year running, prestigious Latin American business magazine, Ámerica Economía has ranked ESADE Business School number ten in the world for Executive Education in Latin America. ESADE is one of only three schools founded outside of the region to make the top ten. ESADE has shown a firm commitment to the region, with the opening of their campus in Buenos Aires, Argentina in 2004 and the setting up of a Global Center in São Paulo, Brazil earlier this year. ESADE Buenos Aires offers a range of executive education programmes, encompassing both open and in-company. In this latest evaluation ESADE is ranked number one in terms of clients. This criteria particularly considers the size and importance of schools’ Latin American clients and the loyalty of these clients. At a time when competition in executive education is fierce, this result highlights the quality of ESADE’s programmes. Corporate Universities also form an important part of ESADE’s presence in Latin America. The school, whose clients include Telefónica, Santander and Repsol YPF works closely with these companies to design programmes which are perfectly integrated into their strategy and are taught around the world, particularly in Latin America. ESADE hosts an annual conference on Corporate Universities and is one of the few business schools to have fully embraced this change in direction in executive education. “In open and custom programmes we work hard to meet clients’ expectations, designing courses that fit their needs and are flexible enough to adapt to new realities as they emerge.” Comments Alejandro Bernhardt, Director of ESADE’s Buenos Aires campus. ESADE’s new range of month-long programmes, “Executive Education for Times of Crisis” is an example of this. Participants choose whether to focus on
Leadership, Entrepreneurship, Human Resources or Creativity and Innovation. Other programmes offered by ESADE in Latin America include ESADE’s well reputed Global Executive MBA (GEMBA) program, run
in conjunction with Georgetown University, which holds one of its six two-week modules in Argentina and Brazil and ESADE’s Advanced Management Programme offered in Buenos Aires, Campinas, Curitiba and Montevideo. ESADE also boasts an impressive international network and has alumni chapters in Argentina, Brazil, Chile, Colombia, Costa Rica, Peru, Ecuador, Mexico, and Venezuela. For more information on the new ranking see www.americaeconomia.com
In an initiative that adapts the idea of Speed Dating to a business school environment, an event held at ESADE Business School today is bringing students from ESADE’s popular MBA programme in direct contact with scientists and their innovative ideas. Similar to traditional Speed Dating, both parties will have a short period of time in which to get to know each other and consider the possibility of a future relationship. Both the MBA students and the scientists stand to benefit: Many ESADE MBA’s are looking for innovative ideas to form the basis of entrepreneurial activities, while the scientists and inventors are looking for dynamic business people to help them commercialise their ideas. Prior to the event, the students were supplied with information on each of the scientists’ projects through the ESADE MBA net, giving them a chance to consider who they are most keen on making contact with. Once the contacts have been made through the Innovation Speed Dating event, it will be up to the students and the scientists to decide whether they want to take their
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on a number of initiatives to ensure that new ways of thinking and working are woven through their courses. This year the ESADE MBA introduced three new elective courses on innovation (Applying Creative Thinking to Generate Novel Solutions, Managing Innovation and Strategic
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Innovation) and ESADE students are increasingly encouraged to take part in initiatives in this area. Beyond the MBA programme, next week ESADE will inaugurate their Open and Cross Innovation centre, ESADECreapolis, (see here for more information) housing the innovation cells of over 50 companies in a state-of-the art, Googlesque building on the school’s new campus in the Barcelona suburb of San Cugat. Also last June, in partnership with The Art Center, College of Design in Pasadena, California, the school offered an executive education programme on Design Thinking, “Beyond Pretty” and the two schools continue to work together to integrate innovation into other programmes.
In an official event, marked by the presence
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of their Royal Highnesses the Crown Prince and Princess of Spain, ESADE Business School inaugurated their brand new campus in San Cugat on the outskirts of Barcelona yesterday. The new 20,000m2 campus is the first of its kind to be specifically designed to meet the requirements of the Bologna Process (a European initiative aimed at harmonizing higher education and allowing increased freedom of movement, among other objectives) which has implied huge changes to the undergraduate and postgraduate qualifications in Spain and other European countries. An early adopter, ESADE brought their university programmes into line with the new requirements early on, and two years ago the school launched their Masters in International Management and their Masters in International Marketing Management. Both programmes have proved very popular with young international students wishing to gain a further insight into business before starting their careers. 88% of the programmes’ participants come from outside of Spain. The opening of the new campus in San Cugat has allowed the school to meet the increased demand for the “Bologna Masters” programmes and last month ESADE launched a new Masters in Finance programme which attracted students from all over the world. In his inaugural address to students of 38 different nationalities on ESADE’s MSc and undergraduate programmes, the Prince highlighted the role of new entrepreneurial initiatives, such as ESADE’s San Cugat campus, as “seeds of the future” essential to the task of modernizing business structures. He also underlined the need to “adapt and innovate in a climate of constant change.” More information on ESADE’s new campus can be found here
Launched this week in Barcelona, Madrid and London, From Innovation to Cash Flows is a book designed to guide high-tech entrepreneurs through every stage of turning a new invention into a profitable business. With the recession spurring people to become entrepreneurs, the book’s release is timely. From Innovation to Cash Flows aims to help technology entrepreneurs address the market challenges they face in creating viable business models, sustaining cash flows, and generating profits. The book was co-written by a global team of multidisciplinary experts, led by Constance Lutolf-Carroll (lecturer at ESADE Business School and co-founder of Swiss technology company Netspan AG), Antti Pirnes (chairman of business and intelligence company Patiq Ltd), Anthony Indaimo (chairman of international law firm Withers LLP), and Tom Brand (partner at W.P. Thompson & Co., European Patent Attorneys). From Innovation to Cash Flows offers insight into the creative element of the entrepreneurial process, essential intellectual property law for the protection of inventions, and strategies to grow or restructure a business and secure investment. Balancing the needs of the novice with the expectations of the expert, the book and its website contain practical stories, real-life examples, pertinent legal documents, financial tools, strategy frameworks, and self-learning cases to help readers launch their ventures and take them to the next stage of growth. Different chapters explain the ins-and-outs of nondisclosure agreements, investor heads of terms, technology licensing contracts, and due diligence. The book also helpfully explains effective ways to file patent applications, and compares English and US trademarks, copyright and trade secrecy laws. Commenting, Anthony Indaimo, Commercial Partner and Chairman of Withers says: “We are delighted to have been part of this two-year long project. From Innovation to Cash Flows will arm entrepreneurs with the legal and financial knowledge they will need to turn their innovative ideas into positive cash flows. Technology entrepreneurs are becoming ever more common and important – the development and dissemination of new technologies plays a major role in creating jobs and growing the economy. However, today’s technology entrepreneur faces more challenges than ever in
protecting and commercialising their ideas, products, and services.” Lütolf-Carroll, herself an entrepreneur and a teacher of strategy and investments at ESADE and a number of other leading European business schools, remarks: “The management teams who lead high-tech businesses today must possess a broad skill-set and extensive breadth of interdisciplinary know-how — ranging from in-depth technical expertise to a keen understanding of local customer needs, patent law, business models, and finance. We wrote this book to help all entrepreneurs—aspiring and experienced—address the tough challenges they are facing in these turbulent times.” For more information on From Innovation to Cash Flows click here
The Financial Times Global Masters in Management ranking published earlier this week highlights two masters delivered at ESADE as top programmes worldwide. The CEMS masters in International Management, taught in collaboration with a number of other leading business schools, was ranked number one in the world for the first time. Similarly ESADE’s own Masters in International Management was ranked ninth. CEMS is a global alliance of 25 business schools, set up to meet the needs of companies in search of young professionals with outstanding business education, an international
mindset and experience gained within a multilingual and multicultural setting.
ESADE is the only business school in Spain to form part of this network which offers students the chance to study in two different countries and undertake work experience in a third during their 17 month programme. Both programmes are taught on ESADE’s new purpose-built campus in San Cugat, just outside Barcelona, where the school also offers pre-experience masters in Finance and Marketing Management. The positive results in the FT ranking “underline the success of ESADE’s international strategy launched at the start of the 1970s” stated Carlo Gallucci, Professor of Marketing and Executive
Director of ESADE’s University Programmes. The English-language so called “Bologna Masters” at ESADE are truly global programmes. Non-Spanish students make up 90% of the total and come from over 40 different countries. Even when it comes to the Spanish students, more than half graduated from universities abroad. The calibre of the faculty is another key factor in the programme’s success. “We’ve been recruiting professors only from the international market for many years now”, vouched Gallucci, “That’s why the ESADE faculty comprises many different nationalities; there is a true cosmopolitan feel on campus”. This FT ranking places a high emphasis on the level of student satisfaction with the ESADE Careers Service and considers the service as one of the three most efficient among the 50 business schools listed. As for course participants, they positively evaluate post-course professional development, the programme’s global focus