Posts Tagged ‘Design Thinking’
In an initiative that adapts the idea of Speed Dating to a business school environment, an event held at ESADE Business School today is bringing students from ESADE’s popular MBA programme in direct contact with scientists and their innovative ideas. Similar to traditional Speed Dating, both parties will have a short period of time in which to get to know each other and consider the possibility of a future relationship. Both the MBA students and the scientists stand to benefit: Many ESADE MBA’s are looking for innovative ideas to form the basis of entrepreneurial activities, while the scientists and inventors are looking for dynamic business people to help them commercialise their ideas. Prior to the event, the students were supplied with information on each of the scientists’ projects through the ESADE MBA net, giving them a chance to consider who they are most keen on making contact with. Once the contacts have been made through the Innovation Speed Dating event, it will be up to the students and the scientists to decide whether they want to take their
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relationship to the next stage. For the MBA’s taking the entrepreneurship elective, which includes the design of a business plan, the event will be invaluable, particularly since a new requirement introduced this year means that all the business plans must be focused on an innovative idea. Innovation is one of ESADE’s key areas of expertise and the school has been working
on a number of initiatives to ensure that new ways of thinking and working are woven through their courses. This year the ESADE MBA introduced three new elective courses on innovation (Applying Creative Thinking to Generate Novel Solutions, Managing Innovation and Strategic
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Innovation) and ESADE students are increasingly encouraged to take part in initiatives in this area. Beyond the MBA programme, next week ESADE will inaugurate their Open and Cross Innovation centre, ESADECreapolis, (see here for more information) housing the innovation cells of over 50 companies in a state-of-the art, Googlesque building on the school’s new campus in the Barcelona suburb of San Cugat. Also last June, in partnership with The Art Center, College of Design in Pasadena, California, the school offered an executive education programme on Design Thinking, “Beyond Pretty” and the two schools continue to work together to integrate innovation into other programmes.